Friday, November 30, 2012

CPR Mini Tumbler and CPR Nano Tumbler Product Demos

CPR Tumblers make adding chemical filtration media to saltwater and freshwater aquariums significantly easier and more effective than currently used methods. Instead of running media passively by placing it into a mesh bag, try using the CPR Nano Tumbler to run your media actively and with proper fluidization. This will allow your media to be used more efficiently, so that the media gets used properly and reduces the amount of maintenance you will have to do on your tank!

The Tumbler can fluidize your media from a very gentle flow to a more aggressive tumble for media such as bio-plastics. Most all media will benefit from being fluidized the proper amount. The Tumblers include a number of other features to make it easier to keep your aquarium looking healthy and clean.

CPR Aquatic Nano Tumbler Media Reactor
CPR Aquatic Mini Tumbler Media Reactor

Wednesday, November 28, 2012 Demos New Products at Aquarium Club Meeting hosted the Southern California Marine Aquarium Society’s November meeting recently at their company headquarters. More than 100 Southern California aquarium hobbyists attended the event to test drive the latest aquarium technology, buy corals and listen to presentations from top aquarium supply manufacturers.

SCMAS is a 501(c) non-profit marine aquarium club based in Orange County, CA. The club meets monthly so members can share aquarium keeping knowledge. Meetings include special guest speakers, fundraising raffles and the planning of events like Reef-A-Palooza, the world’s largest aquarium show. Meetings are usually conducted the third Friday of each month at a Santa Ana IHOP location.

“This is the biggest turnout we’ve had at a meeting in the past couple of years,” SCMAS President Gregory Carroll said. “ was an excellent host. Our members appreciated the insightful presentations, tasty food and generous raffle prizes.”

Since SCMAS meetings are open to non-members, invited their Facebook fans to the meeting to boost attendance and connect hobbyists with other locals who share their passion for saltwater aquariums.

“For an evening event that was only promoted for one week on social media, I have to say we were delighted with the turnout,” said David King, Chief Operating Officer for “As an online-only retailer, being able to engage with your customers face-to-face is very special. It was a terrific experience for our staff, vendors and guests.”

Aquarium supply and supplement manufacturers including AquaticLife, Red Sea, JBJ, Continuum Aquatics, Mars Fishcare, Aqua Vision Aquatics and Ecoxotic also participated in’s first-ever “Demo Day.” Brand representatives gave presentations, demoed products and donated merchandise for the raffle.

“I had a great time at the meeting,” said David Troop, Co-Owner of AquaticLife. “It was nice to get together with aquarium hobbyists of all experience levels. I appreciated the opportunity to demo our new 3-watt LED fixture.”’s technical support team, the Reef Squad, was also on hand to show guests the latest aquarium lighting innovations, such as the Maxspect Razor R420R and Kessil Special Blend Pendants. A highlight among the evening’s many festivities was the Majano Wand, a device attendees used to “zap” aiptasia anemones, an invasive animal considered to be a major pest in the reef aquarium hobby.

“The feedback we received about the event has been overwhelmingly positive,” shared SCMAS member and Director of Operations, Ben Ros. “Education is super important when caring for delicate aquatic animals. Our staff and vendor partners welcomed the opportunity to share our knowledge. We look forward to opening our doors again soon.”

If you are interested in joining SCMAS, visit If you are interested in joining an aquarium club but do not reside in Southern California, check out’s Aquarium Club Directory to find your local chapter.

Wednesday, November 21, 2012

Black Friday: The Wait Is Over!

We debuted some pre-Black Friday deals last week that you can still take advantage of until 12/3/12, but the big news today is that our 2012 Black Friday deals are now live!

Well, most of them, anyway.

We've got a 4 insane deals you won't be able to act upon until Black Friday (11/23/12). They are as follows:
  1. JBJ ProKit All-In-One Water Vacuum Cleaner - 99¢
  2. JBJ 8-Gallon Nano Cube RL Rimless Aquarium - $69.99
  3. JBJ True Temp Digital Controller w/ Heater - $19.99
  4. JBJ 28-Gallon Nano Cube Quad PowerCompact - $99

We've got 10 each of the aforementioned deals and the only way to purchase them is by calling us on Black Friday. For more info, click here.
To see everything we've got on sale this week (62 items at the time of writing), click here.
Lastly, we will beat any online store's Black Friday/Cyber Monday deals by matching their prices then refunding you 10% of the difference. This offer applies to all sales prices, coupons and shipping promotions. To learn more about our Low Price Guarantee, click here.
If you have questions about any of our products or specials, please don't hesitate to contact us.
Happy Thanksgiving!

Monday, November 12, 2012

Aquarium Club Meeting & Demo Day (Open to Public) is hosting the November Meeting for the Southern California Marine Aquarium Society (SCMAS) this Friday the 16th at MD Headquarters in Garden Grove, CA. SCMAS is a thriving marine aquarium club based here in Orange County and the masterminds behind the world’s largest aquarium show, Reef-A-Palooza.

Since SCMAS meetings are open to non-members, we thought we’d invite our Facebook fans to the meeting! Aquarium clubs are a great way to connect with a fun group of people who share your passion for saltwater tanks.

We’ve invited some of our favorite vendors to the event as well. AquaticLife, JBJ, Continuum Aquatics, Mars Fishcare and Aqua Vision Aquatics are confirmed and will bring along aquarium supplies to show off and talk about.

Members of our tech team, the Reef Squad, will also demo the latest LED technology so you can try before you buy. Get a closer look at the EcoTech Radion XR30w, Maxspect Razor R420R, Kessil Special Blends (A150W/A350) and, of course, AquaticLife’s new Expert Series LED. We're also showing off CPR's new Tumblers, Eshopps' Nano Protein Skimmer and an EcoTech Marine MP10 Vortech Propeller Pump w/ EcoSMART Driver.

Reef Raft USA and Coral Collection have both confirmed they'll be attending and selling coral frags to our guests!

We're also filling an aquarium with aiptasia-covered live rock for you guys to zap with the Majano Wand! The perfect stress reliever after a long work week!

We’re going to have beverages and snacks to keep you energized for the evening’s festivities.

SCMAS, a 501(c) non-profit organization, will be selling raffle tickets to attendees for opportunities to win some very cool stuff (proceeds going to the club). JBJ has agreed to raffle off everything they’re bringing to the meeting! Mars Fishcare is bringing along some samples for the raffle as well. Korallin aquarium supplements, a Korallin BioDenitrator, 2 x Orphek dimmable LED pendants, a Panasonic Blu-Ray Player plus some swag will also be raffled off.

Entry to the event is FREE—we look forward to seeing you!
14271 Corporate Drive
Garden Grove, CA 92843

Friday, November 09, 2012

15% off ALL Aquarium Supplements

Celebrate good times, come on! It's our 15th anniversary this month and we're celebrating in style.

Take 15% of ALL aquarium supplements until 11/16 (coupon code: 15YEARS) and enjoy celebratory savings on 12 other items until 11/26.

Friday, November 02, 2012

Browse our catalog with the free Google Catalogs app!

Browse our catalog on your tablet with Google Catalogs
Have a tablet? Now you can browse our catalog with the free Google Catalogs app!

The Google Catalogs app will provide you with a rich, engaging way to interact with your favorite aquarium supply catalog! Flip through digital pages of our Fall catalog, discover inspiring products and photos, save products that catch your eye and create collages to share with your friends.

The free Google Catalogs app is available in iTunes for iPad and in Google Play for Android tablets. Look for the catalog in the "pets" category. Now you can shop and buy right through the catalog!

Thursday, November 01, 2012 Announces Best of 2012 Award Winners

Seachem was presented with the award for Best Supplements at the Reef-A-Palooza aquarium show October 21 at the Orange County Fairgrounds in Costa Mesa, CA., the world’s largest aquarium supply store, announced the winners of their second annual Best of Awards which honor the top brands and products in the aquarium industry.

Twelve winners were presented with beveled teardrop-shaped awards during the world’s largest aquarium show, Reef-A-Palooza, October 20-21 at the Orange County Fairgrounds in Costa Mesa, CA.

“We are witnessing a renaissance in aquarium product innovation,” said Ben Ros, Director of Operations for “The Best of Awards are a way we can help hobbyists distinguish which brands go above and beyond the norm to create exceptional products and back them with quality customer support.”

More than 180 brands from across the globe were considered for the Best of Awards, which recognize aquarium supply manufacturers and products that have demonstrated outstanding performance throughout a one-year period.

Innovative Marine was presented with awards for Best Nano Aquarium and Best Tank Gadget.
Newcomer Innovative Marine, founded in 2011 by industry stalwart Steve Yim, earned Best Nano Aquarium and Best Tank Gadget honors.

“It is an honor to be named among the aquatic industry’s elite not once, but twice,” said Yim. “It feels great to be recognized for building quality equipment and putting the customer first.”

Product winners were selected based upon key performance metrics including sales volume, internet searches, website searches, customer rankings and call center data.

Neptune Systems, creators of the Apex aquarium controller line, took home the Reef-A-Palooza Best in Show award for the second consecutive year.

“Since 1995, Neptune Systems has put everything we have into being the leading innovator in aquarium control and monitoring technology. 2013 and beyond will be no different,” said said Terence Fugazzi, Neptune Systems Vice President of Sales and Marketing. “However, in addition to pushing forward technology innovation, we are now upping our game in our marketing efforts as well as all things related to user experience. We appreciate the recognition has given us two years in a row for our efforts.”

Below is the complete list of Best of 2012 award winners:
“The Best of Awards are largely determined by the aquarium keepers that use and love these products,” revealed Ros. “We merely compiled the data points to shed light on which items customers can expect to get the greatest value and performance from.”

For more information about the Best of 2012 Awards winners, please click here.